Energy marketing firm comments on B2B social media shortcomings

A recent survey has found that over a third of B2B companies do not use social media as a marketing tool.

Over 500 B2B companies were surveyed in the UK, and the findings reveal that 36% are failing to use social media within their marketing activities.

For the companies that do use social media, the three top reasons for doing so were cited as: creating brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).

Content Communications, a Bristol-based B2B marketing company, notes that firms that do not use social media are losing visibility as a result.

Joanna Watchman, Managing Director of Content Coms, says: “Social media isn’t just relevant to the consumer market anymore. Yet the B2B sector is failing to take advantage of these new online tools. As a result, B2B companies aren’t making their voices heard via Twitter, Facebook and other social media platforms.”

She adds: “Used correctly, social media can be a valuable part of marketing activities, creating new avenues to reach customers.”