Energy PR firm aids clients with pre-event marketing for major trade show
Using its specialist writing and media relations skills, the energy marketing firm has delivered pre-event coverage for BMS maintenance company WEMS, Tamlite and energy efficient technologies firm Energys Group, crafting web news stories, press releases for hard-copy and online trade publications and e-newsletter stories to increase the clients’ media profile.
Content Coms worked closely with its clients and used its sector knowledge to ensure that their PR messages addressed relevant market drivers and highlighted new products being launched at the show. The firm, which also specialises in B2B marketing, notes that pre-event marketing is key to a successful trade show exhibition.
Joanna Watchman, Managing Director of Content Coms, says: “This kind of pre-event marketing helps to drive traffic to the stands and stimulate interest from potential customers by distinguishing our clients’ offerings in the market.”
She adds: “Shows such as The Energy Event are an excellent forum for networking and generating new sales leads. We look forward to continuing to support our clients before and during these important events.”