Optimising industry news stories: a secret weapon for PR
Every piece of written content posted online has the potential to rank highly on search engines and be seen by prospective clients and customers, says Bristol based technology marketing company, Content Communications.
As Google loves and rewards good content the focus of online marketing needs to be about regularly delivering quality web pages that offer real user value.
Content Coms has latched on to this opportunity and now provides a service to its clients where industry news stories are optimised with targeted “key terms”. This strategy has proved extremely successful with many of these SEO-focused articles climbing to the very top of Google and other search engines.
Matthew Hyde, Online Content Specialist at Content Coms, comments: “More and more we’re told by search engines that good content is key to high performing web pages.
“We’ve taken this on board and our optimised industry news stories have become an increasingly important tool in our online marketing arsenal.”