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Retail sector missing a trick on sustainability
New research shows that the retail sector could be losing millions and individual retailers missing a clear competitive advantage by not improving sustainability credentials, reports Edie.net.
The consumer survey, conducted by the Post Office Shop, showed that one in five shoppers named ‘eco-friendliness’ as their main priority when deciding where to shop, while a massive 60% said it was a consideration, but did not come ahead of cost or quality.
However, it seems that retailers are not doing enough in the eyes of their customers as only 15% of respondents believed that high street retail brands were doing enough to mitigate their environmental impacts.
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