Retail sector missing a trick on sustainability


New research shows that the retail sector could be losing millions and individual retailers missing a clear competitive advantage by not improving sustainability credentials, reports Edie.net.

The consumer survey, conducted by the Post Office Shop, showed that one in five shoppers named ‘eco-friendliness’ as their main priority when deciding where to shop, while a massive 60% said it was a consideration, but did not come ahead of cost or quality.

However, it seems that retailers are not doing enough in the eyes of their customers as only 15% of respondents believed that high street retail brands were doing enough to mitigate their environmental impacts.

Read more on this story at Edie.net.