Technology marketing firm comments on changes to solar investment

Government changes to renewable energy subsidies are causing the solar industry to fear for the viability of the sector.

The Solar Trade Association (STA) has stated that due these expected changes by the Department of Energy and Climate Change (DECC), investment in large-scale solar farms could diminish substantially early next year. The STA recommends that the Government takes action to ensure that mid-sized projects, like rooftop solar farms on supermarkets, are able to succeed.

Content Communications, an energy marketing specialist, works with those within the sector and has noted that the many changes to legislation and the feed-in tariffs have caused confusion and instability within the industry.

Joanna Watchman, Managing Director of Bristol PR firm Content Coms, comments: “These changes have been very damaging to the credibility and strength of the sector and this is concerning to those who wish to see the renewable market flourish.”

She adds: “Solar power provides an opportunity for clean, low-cost energy and we hope to see a more consistent approach to legislation to encourage uptake of this technology.”