- By Sophie Crossley
- In Company, Useful Stuff
Announcing the updated Anti-Greenwash Playbook: Second Edition
Get ready to supercharge your sustainability communications with the updated Anti-Greenwash Playbook from Content Coms and an exclusive webinar to support the launch.
Originally published in the run-up to COP26 (2021), the Playbook has been a go-to guide for businesses aiming to communicate their green credentials clearly, honestly, and credibly.
Key changes in the Anti-Greenwash Playbook: Second Edition
Our Anti-Greenwash Playbook became a much-trusted “critical friend” for brands, offering practical, straightforward advice on how to avoid greenwashing while staying authentic. But now, it’s time for an update.
This new edition takes everything we learned from our first release and builds on it, adding fresh insights and practical takeaways.
What’s new in the 2nd Edition?
- A timeline of key greenwash regulations, including the latest from the Advertising Standards Authority (ASA) and the Green Claims Code.
- Actionable tips to help your business stay compliant, credible, and clear in its communication.
- Examples of green claims to steer clear of
Join our exclusive anti-greenwash webinar
We’re excited to share greenwash best practices during our webinar, featuring our Head of Energy and Clean Tech, Esther Griffin, on 6 November.
In this 30-minute “lunch and learn” webinar, you’ll gain the tools to:
- Avoid greenwashing and spot those just paying lip service
- Understand the Competition and Markets Authority’s new Green Claims Code
- Communicate transparently, honestly and openly about your own green journey.
Whether you’re just starting to think about sustainability or you’re already deep in your green journey, this Playbook is designed to help you communicate with confidence.