B2B technology marketing company mentors young business talents
Content Communications, a Bristol-based environmental PR company, is supporting local businesses which are owned and run by young people, as a way to foster up-and-coming talent.
Local organisations Blackthorn & Brook, Wonderlust Theatre and O’Sullivan’s Ales have all received mentoring and marketing support from Content Coms to help them get their projects and businesses off the ground. With huge amounts of competition in the job market, more young people than ever are starting their own businesses as a way to gain professional experience, and the B2B industry marketing agency is well placed to help.
Joanna Watchman, Managing Director of Content Coms, believes young people often have bags of energy and enthusiasm, but not the practical experience needed to get their ideas off the ground. She says: “It is our aim to give young business people access to free, valuable commercial advice and support, which they may not otherwise be able to find.”
Blackthorn & Brook, organiser of luxury horse-riding holidays in the British countryside, has seen its business go from strength to strength since receiving advice in sales, marketing and accounts from Content Coms. Founded by Megan Corp and Ben Darlington, Blackthorn & Brook now welcomes dozens of touring groups from overseas every year.
Wonderlust Theatre, founded by emerging director Sophie Ivatts, sought advice from environmental marketing agency Content Coms on the development of fundraising strategies for future projects. Keen to garner support from individuals and local businesses in financing projects, Sophie is now preparing ideas for projects in 2015. In addition to developing her own creative ideas, Sophie is an Associate Director at the Royal Shakespeare Company.
Oxfordshire-based micro-brewery O’Sullivan’s Ales received support from Content Coms in the form of social media management and branding advice. Joanna Watchman also helped founder, Jamie O’Sullivan, to secure his first slot at a regional beer festival. The event was a huge success for O’Sullivan’s, with the team selling out of its signature real ale, Golden Nugget, well before rival companies.
O’Sullivan’s Ales is now busy brewing a bespoke ale especially for Content Coms, which will be given to clients and friends of the business at Christmas.
Joanna says: “Brewing good beer is all about combining expertise with great ingredients. We see our support of O’Sullivan’s Ales – as well as Wonderlust Theatre and Blackthorn & Brook – as having a strong synergy with our own business, which is built on the foundations of sector expertise and great content. What’s more, at Content Coms, we’re glad to support innovation and enterprise wherever we find it, not just in the green sector.”