Bristol PR agency highlights growing awareness of energy risks
The survey found that 77% of organisations identify rising costs as their biggest energy-related concern. The respondents, however, still struggle to implement energy management systems, citing lack of awareness by senior management (37%) and the initial costs of implementing energy-efficient upgrades (32%) as key challenges.
The Sustainability Manager at BSI notes that organisations are missing out, as sustainable business practices can drive top-line growth and increase tender opportunities. Content Communications, a green technology marketing specialist, urges low-carbon technology companies to effectively communicate the benefits of their products.
Joanna Watchman, Managing Director at the industry PR expert, Content Coms, says: “There is a definite understanding that energy-related risks are growing, but this isn’t always being translated into an uptake of energy management practices.”
She adds: “Our experience with energy marketing has demonstrated that green-tech companies need to clearly demonstrate that energy-efficient upgrades and renewable technologies can help businesses save money – and fulfil the growing demand for green business practices.”
Content Coms is one of the UK’s leading B2B communications consultancies specialising in the energy, low carbon and technology sectors. If you’ve enjoyed our article, how about reading more of our energy news and analysis?