Greenwash: Online training, tools & resources for global tech brand
Helping marketing teams communicate with confidence & integrity
We are working with a global electronics manufacturer to provide practical greenwash training to support internal and external communications around a long-term sustainability initiative. Their programme aims to reduce or avoid 300 million tonnes of CO₂ emissions by 2050.
After engaging with our Anti-Greenwash Playbook on social media, the global marketing team asked us to update their internal guidance and develop new training tools and resources.
Key to the brief was usability; materials had to work for a global audience, including non-native English speakers.
Clear, accessible greenwash training resources for global rollout
Our brief was to turn complex greenwash legislation and best practice into clear, accessible content for global rollout. Here’s what we delivered:
- Live training webinars for more than 200 staff, delivered by one of our Account Directors
- Regular internal newsletters covering global greenwash legislation
- Updated 60-page greenwash guidance manual, with improved clarity and navigation
This project has strengthened internal understanding of greenwash risk and responsible sustainability communications. Based on its success, we are now working on a rolling programme of greenwash training content to support ongoing staff education and compliance.
Worried about greenwash?
We can train your team.
We help businesses avoid compliance risks, build trust & communicate with integrity. Get in touch to see how we can help you.
