Digital lead-gen campaign:
Connecting Schools & Academies with decarbonisation solutions
Campaign objective:
Generate high-quality leads from school and Academy Trust senior decision-makers by driving awareness of funded LED lighting & solar solutions.
Results?
£3.5M potential order pipeline
This campaign, for one of our longest-standing energy solutions clients, has generated phenomenal outcomes for their business. During their Financial Year 2023-2024, our campaign delivered…
- 174 high-quality leads from school and academy decision-makers.
- £700K+ in business generated and a £3.5M potential pipeline.
- £124 average cost per lead, delivering strong ROI.
- Strengthened brand positioning, as a trusted decarbonisation partner in the education sector.
Here’s how we did it…
We implemented a data-driven strategy for our long-standing energy solutions client, connecting schools with essential funding opportunities in the education sector. This approach enabled schools to drive meaningful decarbonisation initiatives through renewable energy solutions.
Our team executed every element of the creative, digital, PPC Paid Media and content strategy.
- Google Search Ads targeted school leaders searching for funding opportunities and energy solutions.
- LinkedIn Ads engaged key decision-makers using precise job title targeting.
- A high-converting landing page streamlined lead capture with clear messaging and call to action.
- Continuous optimisation improved ad performance and ensured quality engagement.
