Strengthening employee engagement: ESG comms builds meaningful 2-way dialogue
Building meaningful two-way dialogue with 2000 employees
Our expertise in sustainability communications and ESG strategy has supported FTSE 250 company Ibstock plc in building a more meaningful, two-way dialogue with its ~2,000 employees.
Over a six-year partnership, we worked closely with teams across Internal Communications, Marketing, ESG, and HR to uncover and elevate authentic ESG and sustainability stories from across the Group’s businesses.
Strategic comms shift towards sustainability themes
Historically, Ibstock’s communications were entirely product-focused, which is a typical approach for a manufacturing company. We recommended a strategic shift toward people-, planet-, and purpose-led storytelling. This richer, more human narrative not only strengthened employee engagement across internal channels but also provided valuable content for the PLC’s Annual and ESG Reports.
Comms channels used included:
- Employee training & briefing sessions
- Communications from the CEO – which regularly included ESG content
- PR & external comms via the trade & local media
- Digital & social platforms
- Poster sites in the factories
Need to kickstart your ESG journey?
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out our ESG Comms Service to learn more.
