Energy PR company develops product marketing campaign for lighting specialist

Lighting PR firm Content Communications is helping Steinel UK, a market leader in lighting sensor technology, to launch its new range of energy efficient LED floodlights.

This is the second phase of a two-year product marketing campaign to stimulate demand from end users, electrical contractors and electricians for these industry-leading products.

Content Coms is managing the creation of original artwork for the advertisements (with help from our partner, Dishy Design); media scheduling and placement; and search engine optimised PR to ensure the success of this project.

This latest project for Steinel UK comes hot on the heels of another successful 12-month campaign developed by Content Coms for Steinel UK. This included media placements in both The Observer and Professional Electrician one of the biggest circulation trade magazines in the UK).

Joanna Watchman, Managing Director of Content Coms, comments: “Despite working in a market widely considered to be affected by the recession, we are seeing clients achieve excellent returns on their investment in the trade press. We look forward to working with Steinel UK over the year ahead.”

Content Coms is experienced in communicating all aspects of light and lighting to a wide range of customers. If you’ve enjoyed our article, how about reading more of our industry news and analysis? Or check out our Little Book of Light?