Writing B2B web copy specialist Content Coms helps client to launch new website

Content Communications has supported Trend Controls Integrator and lighting controls company BG Energy Solutions in creating a new website.

The Content Coms team used its specialist B2B writing skills and sector knowledge of the built environment and controls industry to write web copy that positions, building controls and voltage optimisation firm BG Energy Solutions, in the market and distinguishes it from its competitors.

The project was carried out in partnership with Grapevine Marketing Agency, which handled the design and development of the website.

Going forward, Content Coms will also be utilising its search engine optimisation (SEO) skills and proven online marketing expertise to keep the retrofit technologies and demand response strategies company visible on Google, with tailored SEO news stories.

Joanna Watchman, Managing Director of Content Coms, says: “We were initially recommended to BG Energy Solutions because of our sector expertise. The company directors were able to trust us to create precise, factual copy from scratch, minimising the need for their involvement.”

She adds: “The client is really pleased with the end result. BG understands that a website is much more than just a shop window; it needs to communicate your core messages effectively. We are looking forward to continuing to populate the BG website with relevant and engaging content.”