Greenwash Advisory
We’re a leading voice on greenwash-compliant content & communications.
If your organisation is struggling with transparent, honest and authentic communications, we’re here to help. As a B Corp Certified business, we believe it’s important to ‘teach not preach’. Our anti-greenwash training and comms support services will help you understand the pitfalls of greenwash and stay on the right side of compliance.
Greenwash services
Greenwash risk assessments
Comprehensive review of your current communications, aligned with best practices, including the CMA’s Green Claims Code.
Greenwash-free content
We’ll make sure what you say is clear, meaningful and substantiated – and ensure you’re compliant with green claims regulations.
Greenwash training
Empower your internal teams or wider stakeholders with our expert-led sessions on spotting and preventing greenwashing.
Authentic storytelling
Evidence-based narratives that resonate with clients, stakeholders, and partners – as part of ESG and social value impact reporting.
Sector expertise
As energy and built environment specialists, we know how to align sector demands and drivers with greenwash-compliant copy & content.
Ongoing support
We’ll act as your trusted ‘critical friend’ for ensuring communications, marketing collateral and content remain greenwash-free.
Resources

The Anti-Greenwash Playbook 2nd Edition
Our Anti-Greenwash Playbook has helped 1000s of people – in organisations of all sizes – to understand the implications of greenwash. Our latest edition (updated in 2024) explains in simple language how to comply with the latest guidance.
Webinar: How To Avoid Greenwashing & Reduce Operational Risk
Our webinar on greenwash best practices from November 2024. Hosted by Joanna Watchman, MD of Content Coms and Presented by Esther Griffin, our Head of Energy and Clean Tech.
In the 30-minute “lunch and learn” webinar, we share tools that will help you avoid greenwashing and spot those just paying lip service, understand the Competition and Markets Authority’s new Green Claims Code, communicate transparently, honestly and openly about your own green journey.