Introducing The Content Coms Little Book of Knowledge
Bristol-based content-marketing specialist – Content Coms – is excited to announce the publication of its brand new e-book, The Content Coms Little Book of Knowledge.
Co-written by Joanna Watchman and Chris Bilko, and designed by leading brand consultant Mike Garlick the new e-book clearly defines the Content Coms approach, which is at times radically different to the standard B2B marketing model.
“The internet has completely changed the way our clients’ prospects consume information,” comments Joanna Watchman, e-book co-author and Content Coms Managing Director.
“Continuing to deliver results requires a new way of thinking. The Little Book of Knowledge outlines this new way of thinking in seven easily digestible chunks. It essentially captures our core philosophy, which revolves around a simple premise: Think about what your customers want to know. Not what you want to say.”
The approach Joanna alludes to is covered in the e-book in full, but revolves around brands “taking back control” and “becoming publishers [of their own online content]” to answer potential customers’ pertinent questions. Doing so allows B2Bs to build direct relationships with their prospects – which can lead to some truly remarkable results.
Interestingly enough, the search engine giant Google released its latest TV ad whilst the e-book was still in production. Simply titled Questions, the ad focuses heavily on Google’s ability to answer questions – an almost immediate authentication of the Content Coms approach.
To read a copy of The Content Coms Little Book of Knowledge – click here.