Connecting with Gen Z: Key content asset for industry
A guide for businesses ready to engage a new generation
Gen Zs, born 1997-2012, are changing the game. Their expectations for transparency, authenticity, and purpose are reshaping how companies communicate and operate.
To help businesses adapt, we’ve created Connecting with Gen Z: A communications guide for businesses. This compact guide, the latest in our series of Little Books, equips leaders with the practical knowledge and strategies they need to reach and resonate with this dynamic generation.
Across 32 pages, our guide provides actionable insights on how businesses can forge genuine connections with Gen Z, while avoiding greenwashing. Scribed and conceptualised by our own creative Gen Z teammates, this guide brings an authentic perspective to the challenges and opportunities posed by this rising generation.
Here’s what we did…
- Concept, design & authorship by the Content Coms team
- Practical takeaways that will drive forward your comms strategy
- A digital campaign to amplify the guide’s reach
- Insightful contributions from our Gen Z colleagues, offering fresh and relevant perspectives
Feedback for our Gen Z book
“This is what's been missing from the conversation, particularly for us Gen Xers. We're more than happy to get on board with the cultural shift. It's about time!”
“I learned so much from this book - it’s been an education and I keep going back to certain pages and trying to digest more!”
