Mapping the market for wireless technologies in commercial buildings

Identifying demand for control based technologies
What factors are influencing the demand for control based technologies in new build and retrofit building projects? This question formed the basis of a market intelligence project to review the UK market opportunity for wireless technologies.
Our Built Environment and Energy teams combined their expertise in lighting, smart buildings and Net Zero delivery, to respond to a brief from a rapidly growing wireless controls manufacturer.
Our client wanted in-depth insights about the scale of market opportunity; the stakeholders involved; and the decision-making chain (and key contacts) within the emerging Net Zero delivery market.
Actionable insights based on market intelligence & sector expertise
We used our existing market intelligence and contacts, alongside desk-top research and in-person interviews with industry insiders – including M&E specification consultants – to create a detailed report of this specialist market. Our report covered:
- Policy & legislation affecting key markets.
- New target markets for our client’s technologies.
- Routes available to each of these markets.
- Potential partners to access certain key markets.
- Influential trade bodies.
- The marketing resources needed to engage target markets.
The final report gives our client clear recommendations that will form the basis of a targeted marketing and business development strategy for 2024/25.
