Driving Search Visibility & Industry Authority for Leading UK Lighting Manufacturer
Digital content and SEO strategy to connect with specifiers
A leading lighting manufacturer asked for our help to refresh its digital knowledge hub. Designed to meet needs of consultants, designers and specifiers, this online resource offered a powerful foundation for brand visibility – but, it lacked a coherent SEO and content strategy to amplify its outreach. Here’s what we did:
- Refreshed design & UX of the HubSpot blog platform
- Development & delivery of audience-centred content strategy
- Targeted keyword strategy aligned to commercial priorities
- On-page and off-page SEO to build authority & visibility
We transformed brand awareness & search visibility
- 10× improvement in overall search visibility
- 22% uplift in referral traffic to the client’s main website
- 3× increase in total visitors
- 24× increase in target keywords ranking on Google page #1
- Significant uplift in brand awareness across key industry themes
