Low carbon marketing expert emphasises ‘smart’ lighting growth


The global ‘smart’ lighting sector could be worth more than $56 billion (£33bn) within six years, according to a new report.

Designed for greater energy efficiency, smart lighting includes technologies such as energy-saving lamps, automated controls and sensors that detect room occupancy or levels of daylight. Analysts predict the sector will grow by up to 15.8% each year between 2014 and 2020.

This development is attributed to an increase in LED sales, the modernisation of commercial sites and the rise of street lighting systems. Content Communications, a lighting marketing agency, also points to the environmental and cost-saving benefits of greater control over lighting.

Joanna Watchman, Managing Director at the lighting PR company, Content Coms, says: “As an industry marketing specialist, we were not surprised to see this news. Businesses are waking up to the fact that implementing lighting controls is an effective way mitigate rising energy costs, cut carbon emissions and meet environmental legislation.”

She adds: “With many clients at the forefront of the lighting and controls market, we have seen increased demand for help in communicating these benefits as a central marketing message.”


Content Coms is experienced in communicating all aspects of light and lighting to a wide range of customers. If you’ve enjoyed our article, how about reading more of our industry news and analysis? Or check out our Little Book of Light?