Content Coms helps Norstead celebrate its contribution to building IKEA’s most sustainable store

Content Coms helps Norstead celebrate its contribution to building IKEA’s most sustainable store


A beautiful, hardback book is being developed by Content Coms which celebrates the contributions made by the many hundreds of men and women who have worked on a landmark retail project.

This is the third in a series of We Built This books produced by Content Coms for Norstead Mechanical & Electrical Engineering Ltd, part of the Metnor Group.

Norstead asked Content Coms to communicate its part in the building of the latest IKEA store in the UK. The Greenwich store, in south-east London, will be the 22nd IKEA store in the UK and opened early in February 2019.

The store is the embodiment of IKEA’s commitment to sustainability, with solar panels, rainwater treatment, grey-water recycling and a sensory wildlife garden.

IKEA not only aims to reduce its climate footprint by an average of 70% per item by 2030, but also to show its customers how to live more sustainably. The Greenwich store is an exemplar showcase of this philosophy. Shoppers benefit from a roof garden and a learning laboratory where they can learn how to grow their own food and upcycle.

Commissioned by Norstead, the “We Built This” books capture the story of each build project from its start to its finish in words and images* and this latest in the series is the epitome of Content Coms’ style. As with previous editions, this latest book will be written with passion and foresight and will be designed to perfection by our creative partner Mike Garlick. Printing and finishing of the book will once again be undertaken by award-winning environmentally-conscious printer Park Lane Press of Corsham, Wiltshire.

Joanna Watchman, MD at Content Coms says of the project: “As a specialist in energy and environmental communications, we couldn’t be prouder to work on a project that celebrates the very best in sustainability. We absolutely love working on Norstead’s We Built This books – it is so unusual to get the chance to on such prestigious, high-quality creative projects. This is the kind of project most agencies only dream about.”

David Hellmuth, Contract Manager at Norstead Mechanical & Electrical Engineering Ltd commented: “Our partnership with Content Coms on the “We Built This” series means that we have a partner who understands what we want to achieve and then goes all out to deliver that for us. This series of books perfectly captures the story of our flagship projects and sets out Norstead’s commitment to excellence. That these books are also proving to be powerful sales collateral for us is an added bonus.”

Further books in the We Built This series are in the pipeline.

*Project images were taken by Norstead’s project photographer – Simon West


Content Coms is one of the UK’s leading B2B communications consultancies specialising in the energyenvironment and technology sectors. If you’ve enjoyed our article, how about reading more of our news and analysis?


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